Insights

Analytics

Analisis watch behavior, content completion, acquisition source, dan performa format long-form versus vertical drama.

Total Views4,82 jt+26,8% vs periode lalu
Watch Time126.480 jamAvg 22m per session
Play Conversion42,6%From impression to play
Returning Viewers61,4%+7,2 percentage points

Watch Starts & Completion

Daily watch starts dan completed plays seluruh platform.

+21,4%
1 Jul7 Jul14 Jul21 Jul28 Jul

Device Distribution

Share watch time berdasarkan perangkat.

Android52%
Web Desktop24%
iOS17%
Web Mobile7%
76%Mobile
20%Desktop
4%Tablet

Vertical Drama Funnel

Retention dari first impression hingga premium unlock.

Feed impression
2.840.000
3-second view
2.102.400
Episode completed
1.420.000
Reached episode 8
625.000
Paywall viewed
412.000
Premium / rewarded unlock
35.432

Engagement by Format

Perbandingan short vertical dan long-form.

MetricVertical DramaLong-formLive TV
Avg session18m 42s46m 18s28m 04s
Completion rate72,8%61,4%
Sessions / user2,41,20,8
Share rate4,8%1,2%0,4%
Subscription assist38%46%16%

Top Content Performance

Judul dengan impact terbesar pada watch time dan subscription.

ContentViewsWatch TimeCompletionSubs AssistedTrend
Mawar BerduriVertical Drama
842.00018.400h84%1.840+26%
Bukan Salahku, Tapi DosamuVertical Drama
768.00017.050h80%1.670+23%
Pandu NegerikuVertical Drama
694.00015.700h76%1.500+20%
Pocong MerahLong-form
620.00014.350h72%1.330+17%
Mawar BerduriLong-form
546.00013.000h68%1.160+14%
Bukan Salahku, Tapi DosamuLong-form
472.00011.650h64%990+11%

Social Signals

Like, share, dan saved content events.

1,24 jtLikes
96 rbShares
8.420Pro assists
Organic social clip36% acquisition
SEO & discovery28% acquisition
Referral18% acquisition
Paid campaign18% acquisition